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Reinforcement can be anything your dog likes. Most people use small pieces of a “high value” food for training treats — something special — such as dried liver or even just their kibble. Lavish praise or the chance to play with a favorite toy can also be used as a reward. Dogs must be taught to like praise. If you give the dog a treat while saying “Good dog!” in a happy voice, he will learn that praise is a good thing and can be a reward. Some dogs also enjoy petting. Food is often the most convenient way to reinforce behavior.
Marian Breland Bailey played a major role in developing empirically validated and humane animal training methods and in promoting their widespread implementation. Marian was a graduate student under B.F. Skinner. Her first husband Keller Breland also came to study with Skinner and they collaborated with him, training pigeons to guide bombs. The Brelands saw the commercial possibilities of operant training, founding Animal Behavior Enterprises (ABE). In 1955, they opened the "I.Q. Zoo" as both a training facility and a showcase of trained animals. They were among the first to use trained animals in television commercials, and the first to train dolphins and whales as entertainment, as well as for the navy. Keller died in 1965, and in 1976 Marian married Bob Bailey, who had been director of marine mammal training for the navy. They pioneered the use of the clicker as a conditioned reinforcer for training animals at a distance. ABE went on to train thousands of animals of more than 140 species. Their work had significant public exposure through press coverage of ABE-trained animals, bringing the principles of behavior analysis and operant conditioning to a wide audience.
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Lindsay says of this study, "Schilder and Van der Borg (2004) have published a report of disturbing findings regarding the short-term and long- term effects of shock used in the context of working dogs that is destined to become a source of significant controversy ... The absence of reduced drive or behavioral suppression with respect to critical activities associated with shock (e.g., bite work) makes one skeptical about the lasting adverse effects the authors claim to document. Although they offer no substantive evidence of trauma or harm to dogs, they provide loads of speculation, anecdotes, insinuations of gender and educational inadequacies, and derogatory comments regarding the motivation and competence of IPO trainers in its place." 
Whether you want to learn how to train a puppy or are hoping to teach your old dog some new tricks, Petco’s expert trainers in New Orleans are here to help. We offer beginning through advanced classes for puppies and adult dogs, including complete training packages and a canine good citizen class. Learn more or sign up today by calling (504) 226-2030.
Unlike other best dog training books on this list, this manual provides more of an understanding of the why and how of dog training rather than the “how to.” While I don’t recommend this book for newcomers to learn how to train dogs per se, it's useful for any dog owner to keep these things in mind and it's definitely a must-read for anyone looking to understand more about their dog’s motivation.
Training takes practice, and the more time and effort you put into the process, the more you will get out of it. If this is your first dog—and even if it isn’t—you may want to consider hiring a private trainer or think about signing up for a training class. Puppies usually start out in puppy kindergarten. After that you can join an obedience class for older puppies. Class size for puppies should be limited to eight to ten dog-and-handler teams per instructor. This ratio enables the instructor to give each team enough attention and time to respond to questions or special training circumstances.